Video drives internet growth
By admin | December 2, 2009
2009-11-20 07:29
Sharm el-Sheikh - Internet traffic will have increased six fold by 2012 in a five-year period as more users view and post videos online, delegates at an internet forum heard on Wednesday.
From 2007 to 2012, “traffic will increase six fold”, Robert Pepper, a vice president of Cisco, told the Internet Governance Forum (IGF) in Egypt’s Red Sea resort of Sharm el-Sheikh.
“It’s growing at a compound annual growth rate (CAGR) of 46% and this is being driven by video,” he said. “Video is the driver. Make no question about that.”
Video overcomes barriers of language, local content and literacy, he said, allowing users to interact more easily with the internet.
Pepper was addressing the IGF’s fourth and final day at a “Preparing the Young Generations in the Digital Age: A Shared Responsibility” session, with Egypt’s First Lady Suzanne Mubarak among those attending.
The Sharm el-Sheikh forum brought together more than 1 500 representatives of government, civil society, advocacy groups and the private sector from over 100 countries to discuss the future of the internet.
Topics: Video Streaming Technology | No Comments »
Updates and news
By admin | September 7, 2009
We at Global Video Pages are always looking for new and exciting things to do, and offer our clients some extra exposure. We will be rolling out RSS feeds towards the end of the week sothat all our readers and followers can stay updated with with new entries and things happening on Global Video Pages.
Enough of that now, here are some new entries to have a look at and that may help you, if you are looking for plumbers, painters, and computer people.
ACTION ROD (CAPE) CC - Specialising in domestic, marine, industrial and commercial…
Plumbco Plumbing & Drainage - geysers installlations, geysers valves, elements and thermostats replaced…
The Long Beach - The Long Beach is a truly special place to stay in Cape Town
Thats all for now. Make sure to stop by Global Video Pages and browse for the service you need.
Topics: Global Video Pages | No Comments »
New Entries on Global Video Pages
By robert | August 11, 2009
As you may or may not know, Global video pages is an online video business directory that uses video streaming technology to advertise and market your business in South Africa and abroad.
Global Video Pages is based in South Africa and understand the need for speed when it comes to internet browsing. We have taken this attitude and used that in while making our website work for you in South Africa.
Some of our new entries are as follows and worth a watch. You can see how our videos load/play and what you get:
Kuger House: a house for rent during the 2010 fifa soccer world cup
Adreach: Bilboard advertising around South Africa
Karukareb: Holiday lodge and Guesthouse
Kathleen’s Engraving: For all your lazer engraving needs
Some others you might want to look at:
All Global Video Pages categories
Topics: Video Streaming Technology | No Comments »
Internet Advertising a Glimmer of Hope?
By admin | February 20, 2009
Global video Pages offers you a structured easy to use online business directory. which is accessible to you on a 24 hour 365 days basis.
This Article is taken from the Economist.com
“Another reason for optimism, says Mr Rothenberg, is that online advertising is making obsolete the old distinction between marketing spending “above the line” and “below” it. In the jargon, above-the-line spending drives brand “awareness” (probably on television) or “consideration” by a consumer planning a purchase (probably in a newspaper). Such spending is often slashed in recessions. Below-the-line spending includes promotions or coupons to whet the consumer’s “preference” for the brand as he nears a purchase, or schemes such as frequent- flyer miles to increase his “loyalty” afterwards. These budgets are more robust.
Online marketing increasingly aims for awareness, consideration, preference and loyalty all at once. Mr Rothenberg gives the example of a rich-media ad for Kraft, a food company, in which a yummy image raises brand awareness, a click reveals a recipe that increases consideration, another click provides coupons and yet another click initiates a game that can be shared with friends. Marketing managers can therefore defend their online budgets as being both above and below the line.
The industry is also cautiously excited about two new forms of online advertising. The first is video. So far nobody has found a way to advertise inside online clips on a large scale. YouTube, which Google bought for no less than $1.65 billion two years ago, is “a huge end-user success,” says Eric Schmidt, Google’s boss, “and we’re awaiting the monetisation.” This is his way of saying that YouTube, despite showing 5 billion video clips a month, has trivial ad revenues. The site is experimenting with text “overlays” inside clips and sponsored videos for specific search terms, but it is early days. “If only we could schedule the revolution,” jokes Larry Page, one of Google’s founders”
Topics: Video Streaming Technology | No Comments »
Understand the basics: online advertising
By robert | February 14, 2009
Up until recently, Advertising has been seen on billboards and on the side of roads. In magazines, posters and TV.
Since the HUGE explosion of the internet a few years back, the demand for advertising became strong. Google were one of the first people to hop onto the internet advertising band wagon. They started advertising your company on other peoples websites, that are related to your niche.
So your website is about making cars and exporting them. Adverts would apear on your website advertising car sales. A simple click on the link, and you were taken to the advertisers website.
That then gives the person exposure to people interested in what they are looking for. They are not bombarded with info they don’t want.
Google had good success with this system and soon other companies, such as Yahoo, msn and a few others also started their own advertising systems.
For advertising on your website, you would get a percentage of what the advertiser pays for his advertising. So people started pushing for adverts on their websites/blogs. Some people make a living on just advertising on their websites.
This started to create some hurdles.
The person doing the web browsing started to get “banner blind.” when noticing the banner/advert they would immediately not even look at it. Because they know it is an advert. People don’t like to have adverts shoved in their faces.
So that’s the basics of how Internet advertising works. A simple system really. There are many other ways of doing advertising on the internet. Explained above, is only the first part.
We are only scratching the surface.
Topics: Advertising | No Comments »