Internet Advertising a Glimmer of Hope?

By admin | February 20, 2009

Global video Pages offers you a structured easy to use online business directory. which is accessible to you on a 24 hour 365 days basis.

This Article is taken from the Economist.com

“Another reason for optimism, says Mr Rothenberg, is that online advertising is making obsolete the old distinction between marketing spending “above the line” and “below” it. In the jargon, above-the-line spending drives brand “awareness” (probably on television) or “consideration” by a consumer planning a purchase (probably in a newspaper). Such spending is often slashed in recessions. Below-the-line spending includes promotions or coupons to whet the consumer’s “preference” for the brand as he nears a purchase, or schemes such as frequent- flyer miles to increase his “loyalty” afterwards. These budgets are more robust.

Online marketing increasingly aims for awareness, consideration, preference and loyalty all at once. Mr Rothenberg gives the example of a rich-media ad for Kraft, a food company, in which a yummy image raises brand awareness, a click reveals a recipe that increases consideration, another click provides coupons and yet another click initiates a game that can be shared with friends. Marketing managers can therefore defend their online budgets as being both above and below the line.

The industry is also cautiously excited about two new forms of online advertising. The first is video. So far nobody has found a way to advertise inside online clips on a large scale. YouTube, which Google bought for no less than $1.65 billion two years ago, is “a huge end-user success,” says Eric Schmidt, Google’s boss, “and we’re awaiting the monetisation.” This is his way of saying that YouTube, despite showing 5 billion video clips a month, has trivial ad revenues. The site is experimenting with text “overlays” inside clips and sponsored videos for specific search terms, but it is early days. “If only we could schedule the revolution,” jokes Larry Page, one of Google’s founders”

ReadMore

Topics: Video Streaming Technology | No Comments »

Understand the basics: online advertising

By robert | February 14, 2009

Up until recently, Advertising has been seen on billboards and on the side of roads. In magazines, posters and TV.

Since the HUGE explosion of the internet a few years back, the demand for advertising became strong. Google were one of the first people to hop onto the internet advertising band wagon. They started advertising your company on other peoples websites, that are related to your niche.

So your website is about making cars and exporting them. Adverts would apear on your website advertising car sales. A simple click on the link, and you were taken to the advertisers website.
That then gives the person exposure to people interested in what they are looking for. They are not bombarded with info they don’t want.
Google had good success with this system and soon other companies, such as Yahoo, msn and a few others also started their own advertising systems.

For advertising on your website, you would get a percentage of what the advertiser pays for his advertising. So people started pushing for adverts on their websites/blogs. Some people make a living on just advertising on their websites.

This started to create some hurdles.
The person doing the web browsing started to get “banner blind.” when noticing the banner/advert they would immediately not even look at it. Because they know it is an advert. People don’t like to have adverts shoved in their faces.

So that’s the basics of how Internet advertising works. A simple system really. There are many other ways of doing advertising on the internet. Explained above, is only the first part.

We are only scratching the surface.

Topics: Advertising | No Comments »

Internet Advertising NOT a Waste of Time Or Money.

By admin | February 6, 2009

Global Video Pages is a unique advertising platform for you and your company. It is an online business directory that utilizes video streaming technology to effectively market and advertise your company to an ever growing base of online consumers at a fraction of the cost of normal TV ads.

If this does not catch your attention then maybe this artical off the Economist.com will:

“IN TERMS of efficiency, if not size, the advertising industry is only now starting to grow out of its century-long infancy, which might be called “the Wanamaker era”. It was John Wanamaker, a devoutly Christian merchant from Philadelphia, who in the 1870s not only invented department stores and price tags (to eliminate haggling, since everybody should be equal before God and price), but also became the first modern advertiser when he bought space in newspapers to promote his stores. He went about it in a Christian way, neither advertising on Sundays nor fibbing (thus minting the concept of “truth in advertising”). And, with his precise business mind, he expounded a witticism that has ever since seemed like an economic law: “Half the money I spend on advertising is wasted,” he said. “The trouble is, I don’t know which half.”

Wanamaker’s wasted half is not entirely proverbial. The worldwide advertising industry is likely to be worth $428 billion in revenues this year, according to ZenithOptimedia, a market-research firm. Greg Stuart, the author of a forthcoming book on the industry and the boss of the Interactive Advertising Bureau, a trade association, estimates that advertisers waste—that is, they send messages that reach the wrong audience or none at all—$112 billion a year in America and $220 billion worldwide, or just over half of their total spending. Wanamaker was remarkably accurate.

What Wanamaker could not have foreseen, however, was the internet. A bevy of entrepreneurial firms—from Google, the world’s most valuable online advertising agency disguised as a web-search engine, to tiny Silicon Valley upstarts, many of them only months old—are now selling advertisers new tools to reduce waste. These come in many exotic forms, but they have one thing in common: a desire to replace the old approach to advertising, in which advertisers pay for the privilege of “exposing” a theoretical audience to their message, with one in which advertisers pay only for real and measurable actions by consumers, such as clicking on a web link, sharing a video, placing a call, printing a coupon or buying something.”

Jul 6th 2006 | SAN FRANCISCO
From The Economist print edition

www.economist.com

Topics: Video Streaming Technology | No Comments »

Global Video Pages Upgraded

By admin | January 4, 2009

GVS-SA HAS LISTENED, NOTED AND CHANGED TO SUITE OUR CUSTOMERS NEEDS!!!!

The global-video-pages.com team are pleased to announce that we have now fully integrated our website into South Africa. The biggest single negative aspect of our marvellous product was the fact that it was hosted in a foreign country and with the online video streaming technology used exclusively by us resulted in slower speeds than what is acceptable to us and our valued customers.

You will now enjoy all the benefits of the site at local level on a par with what is being achieved in Europe and the USA! Other improvements to the site include the up to date visitors hit counter keeping you informed of the amount of visitors not only to your advert, but also traffic to the site in general. We have also added in a rating tool which allows you to monitor the public perception of the quality again of the site in general as well as that of your personal advert by the visitors to your advert.

Too often advertising is left to chance it is time someone put their reputations on the line to show the true affect of internet advertising. We at global-video-pages.com are willing to make this type of information public for the sake of ensuring you get what you paid for. At R2,999.00 per annum or less than R8.50 per day this is clearly not only a superior advertising platform but also offered at a fraction of the cost for non interactive advertising as offered by other advertising mediums who are clearly turning a tinge of yellow in envy of our product.

Please feel free to contact our competent and professional sales staff for more information or visit the website www.global-video-pages.com

Sales office: Judy Kruger 082 773 2834 judy@global-video-pages.com
Robert Jooste 072 734 9386 robert.jooste@gmail.com

Topics: Video Streaming Technology | No Comments »