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Understand the basics: online advertising
By robert | February 14, 2009
Up until recently, Advertising has been seen on billboards and on the side of roads. In magazines, posters and TV.
Since the HUGE explosion of the internet a few years back, the demand for advertising became strong. Google were one of the first people to hop onto the internet advertising band wagon. They started advertising your company on other peoples websites, that are related to your niche.
So your website is about making cars and exporting them. Adverts would apear on your website advertising car sales. A simple click on the link, and you were taken to the advertisers website.
That then gives the person exposure to people interested in what they are looking for. They are not bombarded with info they don’t want.
Google had good success with this system and soon other companies, such as Yahoo, msn and a few others also started their own advertising systems.
For advertising on your website, you would get a percentage of what the advertiser pays for his advertising. So people started pushing for adverts on their websites/blogs. Some people make a living on just advertising on their websites.
This started to create some hurdles.
The person doing the web browsing started to get “banner blind.” when noticing the banner/advert they would immediately not even look at it. Because they know it is an advert. People don’t like to have adverts shoved in their faces.
So that’s the basics of how Internet advertising works. A simple system really. There are many other ways of doing advertising on the internet. Explained above, is only the first part.
We are only scratching the surface.
Topics: Advertising |